90% of the companies use social media as a tool in their marketing strategies. Even so, social media evolves for days, so we can ask questions like “should I use video marketing?” Having a blog is an effective tool? What new expectations brings us social media?
What is social media?
Social media mainly use social networks to promote the objectives of our business, and to create a community around our company’s purposes.
In order to answer the above questions, below we have social media information that may interest you.
Statistics of the social media
16% of customers use social media to get in touch with companies, but this percentage will be 57% within 5 years, making it the second most used channel after face-to-face.
30% of the world’s population is in online.
Social networks are the online activity that the online user devotes more time.
Every day 250 million tweets and 800 million publications on Facebook are published.
Brazilians have more friends list in online (481 friends of average). The Japanese are the least (29 average friends).
80% of Internet activity is divided into social networks and blogs.
90% of marketers use a social network as a marketing tool.
50% of social network users are between 25 and 44 years old.
Women are more active in social networks than men.
More than 90% of companies with more than 100 employees use social media as a marketing strategy.
70% of Internet users think that the participation of the CEO of a company in social networks gives a better image of the company.
48% of CEOs think that the use of social networks has increased their sales percentages.
90% of human resources departments use social networks to choose new employees for their company.
Taking this data into account, we can confirm that social media is a great tool to use in your business marketing strategy to reach new customers, increase loyalty and to earn more profits in your business.