10 Guidelines in Flipping Websites: A Lucrative Way to Earn Money
Flipping websites involves buying a website, improving it, and selling it to a client. It is becoming a good source of income for people who have knowledge in websites. It is easier than selling and investing in domain names.
However, there are guidelines to follow in website flipping in order for you to be successful. Here are 10 guidelines in website flipping:
Choosing Your Niche and Securing a Website
Finding out your passion and choosing the right niche for your website is essential. You need to think several times about what your website will be all about in order for it to be successful. This is also to avoid unnecessary and unproductive investment on your part.
If you already know your passion or what you are good at, then you can start building your website from there. However, if you do not have any idea about niches, you can do some research to find a niche that suits you.
You also have to keep in mind that niches should not only be targeted by audience, it should also be something that would make them drawn towards your website.
After choosing your niche, you will then need to have or own a website. You should decide whether you will build your own website or buy an existing one.
Buying a Website
Buying a website is a little expensive but has its advantages. The first one is that the website already has an audience, so you won’t be needing to establish one. Another advantage is that the website is already indexed in different search engines.
However, you can still find existing websites that are sold at lower prices. Here are some qualities that you can see on a website owner that would most probably sell it a lower price.
- The website owner is not able to update their website from time to time.
- The website owner is not earning a lot of money from the website.
- The website owner shows signs that they are not interested or does not care about the website.
If you find a website that has one or all of these qualities mentioned above, then you should think through on making an offer.
Building a Website
Building a website could cost you a fewer bucks than buying a website that already exists. However, if you are web developer, you can build yourself one.
But if you are not a web developer and you need to secure a website quick, it is advisable and more convenient to hire a web developer to do the job.
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Buying a Good Domain Name
If you have already built or bought your own website, it is now time to purchase your own domain name. Purchasing your own domain name does not require that you must have an organization or company. Every person can be able to secure their own domain name.
Here are the good reasons why having your own domain name is important:
- If you change the physical location of your files or your web host, your domain name will still be with you. Previous customers or visitors of your website will still be able to find you if they have the name of your site. Your customers and visitors would not also be affected about the change of your web address, since entering your domain will still bring them to the same place.
- If you are a business owner, having your own domain name gives your business more credibility. Some people do not want to go into business with a company or an organization that does not own a domain name.
- If your domain name is your company’s business name or product name, customers or visitors will most likely remember it easily. It will also be easy for them to go back to your site in the future. Moreover, if you have your company’s product name as your domain name, some people may be directed to your site by just randomly typing your product name in the browser.
- If you want sponsors or advertisers to flock towards your website, then having a good name is a good start and could be a lot of help. Having your own domain name gives your website a level of credibility and respectability.
Getting your own domain name involves the registration of your name in an organization through using a domain name registrar. The registration fee may cost approximately at $10 to $35. After paying the fee, you will be able to use the domain name for a year. You will also be entitled to renewing the name annually at the same amount.
However, if you already have a web host, you do not have to do those things. Commercial web hosts will register your name and pay for it without charging you a cent. While some web hosts will do the same for you but will have to charge you the registration fees.
If you are looking for a good registrar for your domain name, you can try GoDaddy. This is the most popular and biggest registrar today. They sell domain names for $9.99 a year. They also offer varying domain suffixes.
Buying a Web Host Plan for YourWebsite
A web host plan is essential for your website. However, before buying a web host plan, there are several things that you should consider.
Here are the things that you should know before choosing a web hosting service and the things that you should look for in a host:
- Server Reliability and Uptime Scores A web host that is operating 24/7 is essential for a website. The web host should be operating on a reliable server and a stable internet connection. The uptime score should not be below 99%; it is recommended that the uptime score should be 99.5% and above.
To know this kind of information about the host, you should take time to read reviews.
Or you can monitor the web host through
using server monitor tools. Most of these tools are available on free trial and are easy to use.
2. Server Upgrading Options
Shared hosting is the best to begin with if you are a newbie. A shared hosting can support approximately 30,000 to 40,000 monthly visitors of a WordPress blog.
However, if you are expecting your website to grow huge in the next several years, then you should pick a web hosting plan that would give you room to upgrade.
3. Multiple Add-on Domains
Buying a domain name does not require a lot of money. This is the reason why it is very irresistible to own more than one domain name.
However, extra domain names mean needing extra web hosting space. That is why you should choose a web host plan that can allow you to add multiple domains.
4. Hosting Signup Price and Renewal Cost
Hosting plans, especially shared hosting, are offered at a very low signup price. However, their renewal cost is much higher than the signup price.
In order to avoid this expensive renewal price, make sure to check the TOS before signing up.
5. Refund Policy
This is one of the things that you should consider before signing up. You should know if the web host plan you are about to buy offers a refund if ever things go wrong. You must also take note that there are some web hosting companies that have very high cancellation charges when you cancel during the trial period. Avoid these companies and find companies that offers an anytime money back option.
These are some of things that you should know first before buying a web host plan. But if you do not want to check all of these things, you can find someone to do this all for you at a price.
How to Install a WordPress Theme
WordPress is a free and open-source content management system also known as CMS. It should be installed on a web server, and then should be a part of a web hosting service. While a WordPress theme serves as a skin or the design of your blog. WordPress offers a default theme, but you can also search and install other themes to change the design of your blog.
How to manage WordPress themes?
In order to manage your WordPress themes, you have to go to the WordPress Dashboard and click on the Appearance menu. After clicking the menu, you will be directed to the Manage Themes page.
At the upper part of the page, the Active theme will be displayed. You will also see the Customize button. If you click the Customize button, you will see a window that previews the changes to your Site Title and Tagline. In there, you will also be able to change the colors, the background image and the page static.
However, if you go back to the Manage Themes page, you will see a list of themes that are available right at the bottom of the active theme title. This shows the themes that are already installed on your site.
Every available theme has a Live Preview option that allows you to see how your site will look like when you use the theme. By using this option, you can also look at different pages that show how each theme displays posts as well as other templates for the page. On the left side, you will also see an option that will allow you to edit the settings of the theme. Take note that the settings will differ according to the features of each theme.
If you want to accept or activate the new settings, just click the Save and Activate button at the upper-left part of the page.
How to install a WordPress theme?
To install WordPress themes, click Install themes button. In there you will see several links at the upper part of the page. You can search themes by entering a keyword or choosing from the newest and featured themes in the directory. There is also an option that can filter the themes by columns, features, widths and color.
After you have chosen a theme, you need to upload it. Click the Upload button and wait for it to be uploaded. After it is uploaded, click the Activate button. This will set the theme you chose as the current active theme.
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Putting Google Adsense Code on Your Website
Google Adsense is one of the most well-known strategies in earning money using your website. This is only added on your WordPress site for you to be able to start earning money.
However, before you proceed on adding this to your site you should know a few things about Google Adsense first.
What is Google Adsense?
It is a Google-ran advertising network that enables bloggers as well as website owners to make money by showing varying advertisements.
It is very convenient to use because you do not have to communicate to the advertisers in getting your money. Google will be the one to do everything for you. They will contact the advertisers, get the money, take their share of the money and send your share of the money to you.
Google Adsense earnings are based on a cost-per-click. This means that whenever a visitor clicks on an ad on your site, you will also be earning money. The earnings per click may vary depending on different factors.
How to get started with Google Adsense?
In order to get started with Google Adsense, you have to sign up for an account. You can use your existing Gmail account in signing up.
After sending your application, you have to wait for 6-8 hours before they respond to you.
You will be receiving an
email that contains the information whether you passed or not. If you passed this step, you can log in to your Google Adsense account and get your code.
You can begin by clicking on the button that says My ads and then choose the New ad unit option. Clicking the New ad unit option will direct you to the Create new ad page. You will then choose the Ad style, type and size.
You can customize everything; just make sure to click Save when you are done. After clicking on Save, a message will pop-up that says that your ad was successfully created.
How to add Google Adsense in WordPress?
Before adding Google Adsense on your site, you should first know where to put the ad on your website. Usually, ads are shown on the sidebar. You can put the ads in the sidebar through the WordPress widgets.
Go to the Appearance option, then Widgets under the WordPress admin area. Drag the Text widget on the area that you want your ad to be located and paste your code there.
Tips in Creating Quality Content
Writing good and quality content can help your website gain more traffic and rank higher in the rankings of SEO.
1. Create Original Content
Writing original content will give your website better exposure and can also avoid your website from being punished by Google. It was made clear by Google that they do not want websites who copy content from others.
2. Focus on Creating Great Headlines
Headlines are the first one that visitors look at. So, you have to make it as interesting as possible. Write a headline that will pique the interest of the readers that they would eventually go into your website to read more. Always remember that 80% of users will read the headlines but only 20% will read the content.
3. Make Actionable Content
Good and quality content gives people idea on how to do things or apply the ideas given to them. You should be able to give readers tips on something that you think they need to know. Telling readers what they are supposed to do is not bad, but rather this helps them become better and learn new things.
4. Provide Answers
People go to varying websites because they want answers. Write articles that could help them answer the questions that are bothering them. Make sure to make your content brief and clear so readers can scan through important information easily. They do not just want answers, they want quick answers.
5. Ensure the Accuracy and Source of Your Information
Writing the wrong information can damage you and the company. Make sure that you write accurate content and find links that can support your claims. The more links, the easier Google can identify the category of the content you wrote. More links can also help you be trusted by your readers because they can see that there is much backup information that supports your content.
6. Write Engaging and Thought-Provoking Content
Writing an engaging content can make your readers digest every word that you have written. Write content that would leave your readers with questions. Make them contemplate on how to apply the information that you gave. Have an encouraging introduction and story inserted in your post to get the interest of the readers.
Creating quality content can help your website gain more traffic and eventually earn through affiliate links.
The marketplaces are flowing with freelance writing services. That means that the prices are extremely low.
It is possible to get a 500 word article with pretty good quality for around $2 – $3.
This means that it’s pretty much a no brainer to buy your content. This will make you more effective and save a lot of time for the actual selling.
How to Get Quality Traffic for Your Website
SEO and social media marketing are two strategies that work together in getting more traffic for your website. Even though these two are easy to do, there are still things that you need to consider in implementing these strategies effectively.
1. Grow the Number of Your Followers
Growing your number of followers is a slow process that needs a lot of patience and consistency. You cannot just buy your social media followers because this does not help boost your SEO ranking.
Getting followers is easy if you know how to post quality content on your website consistently. Give your readers helpful ideas and useful articles. Make sure also that you communicate with them frequently to build a relationship with them.
2. Encourage External Inbound Links
Posting high quality content is always the beginning of good social media marketing. You can only make your external links useful if you have engaged your reader in your content. Your content will only serve as the bait for readers. You can also use hash tags to help you in social media marketing.
3. Optimize Your Posts for Search Engines
This strategy also relies to your existing website content. Your content must have a strong anchor post. You can post videos, articles and pictures then create an engaging title for them. You can also insert different keywords to boost your article’s ranking.
4. Influence Social Sharing
Encourage people to share, like, or comment on your post by using different strategies. You can have a raffle for users who have shared and commented on your post. The more likes, shares and comments your post gets, the more it will contribute to your brand’s authority in search engines.
5. Create Locally-Optimized Posts
Creating locally-optimized posts can make your website visible in local searches. You can start doing this by attending local events, taking pictures, and posting about it. This could optimize your participation in community and boost your ranking in local searches. You can also share the posts of local players and interact with them often to increase your reputation.
6. Increase Brand Awareness
Increase your reputation on social media through engaging in high-quality content. This would eventually lead to an increased brand presence. The more brand presence, the more your brand will be appearing on the searches in Google.
Theres also some usefull software to make traffic generation easy, like these:
How to Prepare Your Website for Selling
If you have plans on selling your website after some time, you must ensure first that it is ready for selling. There are several guidelines that you should follow that would help sell your website fast. Following these guidelines can also lead to a smoother transaction and higher selling cost.
1. Prep Your Website
A great site can be sold at a much higher price. You should optimize your profit and the general user experience.You can improve user engagement through testing different aspects of your site. You can test the layouts, colors and more. If you are using Google
AdSense or affiliate links on your website, you can
optimize your profit through testing varying layouts and varying CTA’s and placement of links.
You would want to make your site perfect that is why you should spend enough time to optimize the speed and performance of your site.
- Improve Your Site’s Value
If your site’s revenue has been decreasing, then you should consider spending time to get the revenue numbers up. It is important to check this before deciding to sell your website. You should have different source of site traffic so that if one of your site’s traffic is removed, your site would not be killed.
3. Remove Yourself from the Process
Your site should still work without you present 100%. This way, you could give way to another person to manage your site.
You will still be consulted from time to time after you have transferred the site, but the consulting will be lessened and gone eventually.
4. Gather Revenue and Traffic Data
Gather your historical revenue and the data of your traffic. It is advised that you should be honest with the figures. You can take screenshots from your Google AdSense accounts or screenshots from whatever app you are measuring your traffic and profits in.
- Know Your Website’s Worth
Your website’s worth is measured in your site’s annual earning. If your site has multiple traffic and revenue sources, consistent earnings and systems in place, then you can sell your site at a much higher price.
6. Choose the Appropriate Selling Platform
After doing all those steps, you can now start listing your site in selling platforms. There are many available platforms online like Flippa and Empire Flippers.
If you’ve got your website an interested buyer, you should still continue your involvement in the selling process. This is to avoid your sale from falling through.
Where are the Best Places to Sell Your Website
There are different selling platforms available in the internet. You will have to pick one that you think is best for you and fits your budget.
This platform has the most websites for sale and the biggest number of buyers. They have already done transactions summing to $165 million since their launch in the year 2009.
Flippa charges $9-$19 for listing fee and have a success fee of 10%. It is one of the best platforms because verified and trusted by Google. It is the reason why people who are willing to pay good money are flocking towards Flippa.
BuySellWebsite charges $59 for 2 weeks of listing of an established website. While they charge $99 for 2 months of listing with free one-month extension. They even put the website you are selling on their front page.
Start-up websites are charged the same amount as the established ones. However, startup websites are not featured on the front page.
Forums.Digital Point allows you to post your website on sale if you have been a member for 14 days for free. However, this forum does not have a reputation and only have a minimum of 25 posts.
4. GeekVillage.com Forums
Listing your website on sale on GeekVillage will cost you $9.95 per posted topic. You should also be a
member of the forum before you could post.
InternetCompanyForSale does not get commissions from sales done through their company. However, they charge a one-time website listing fee. The cost will depend on what kind of site you are planning to sell. Established websites are charger $59.95 for a listing until you sell offer. On the other hand, start-up websites are charged $39.95.
The site also offers a permanently featured listing that costs $99 for both established and start-up sites. This offer can give the seller a privilege of being featured in the site’s weekly newsletter.
SiteIndeeed allows you to post a listing for free in a span of 90 days. However, if you want to have an extension, SiteIndeed will charge you depending on the number of days you are planning to post your listing.
They also offer a featured listing that can give you a more noticeable display.
How to Transfer Domain Name Ownership
After you have sold your website to a client, you have to transfer the domain name ownership. Transferring the domain name to your buyer or new website owner is very easy if you know the right steps.
1. Ensure That Both Sides Have Agreed with the Terms
This is the most important step because in this step you have to make sure that you have closed the deal with your client. It is also advised that you wait first for the payment to be deposited in your bank account before you transfer the domain name ownership.
Make sure also that both sides have signed all the important documents of the sale.
2. Check the Remaining Time of Your Domain Subscription
Checking how much time you have left on your subscription is also very important. You should inform your client of the subscription time so that they can renew the account. Take note that if the subscription is not renewed, the domain name will be available for grabs with no fee.
3. Tell the Buyer to Setup an Account in the Registrar
The buyer should setup an account under the same registrar that your domain is registered in. Doing so, will make it easier for the buyer to transfer the domain name in a different registrar.
Transferring the domain to a different registrar may have small fees but some registrar may do it for free.
4. Change the Settings of Your Management Software
There are certain settings in your domain that are designed for theft protection. You must turn off these options before transferring the domain to your buyer. It needs to be turned off to allow the new owner to control the domain.
5. Make Sure That the Buyer Sends a Transfer Request
This step should be done by the buyer or the client. This is very easy to do unless it
is the buyer’s first time so you need to assist them on this matter.
The buyer should fill-in a form requesting for the transfer of the domain to their registrar. 6. Accept the Transfer Request
This is the last step of the transferring process where you have to confirm the transfer request of the domain name. You will be receiving an email as soon as the buyer sends the transfer request.
In order to confirm, you have to log in to your account and click the button that will display your messages. Then click Accept Request.
Follow the steps mentioned above carefully and you can successfully transfer the domain name ownership to your client.
These guidelines can help you grow your income in the fastest way through flipping websites. Nowadays, the industry of flipping domains is becoming more expensive and harder. That is why this website flipping is the next lucrative way to earn in online marketing.
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